Cookie policy

Welcome to EZ Drive Car Rentals and our website at www.ezdriverentals.co.uk operated by Lavanta Holdings Limited trading as EZ Drive Car Rentals of 6 Sutton Street London E1 0BB, UK (“EZ Drive Car Rentals”, “we”, “us”, or “our”) acting as the Data Controller.

Below you will find more information about cookies, what they are cookies, which cookies do we use, what our purpose for using them is and how to block or delete cookies. Some cookies may also use your Personal Data and to that extent, we ask you to refer to our Privacy Policy.

With the exception of cookies that are strictly necessary for you to navigate the website and use its features, we only use cookies if you have allowed us to do so by ticking the "Accept" checkbox in our consent management tool. Please note, if you do not allow the use of cookies, this may have a negative impact on your browsing experience.

Why do we have a Cookie Policy?

The provision of information about our use of cookies is required and set out in the UK`s Privacy and Electronic Communications Regulations (the “PECR”). As well as in the EU`s counterpart the Privacy and Electronic Communications Directive (the “PECD”).

What is a cookie?

Cookies are text files containing small amounts of information that are downloaded to your device when you visit a website. Cookies are then sent to the original website or to another website that recognizes this cookie on each subsequent visit. Cookies are useful because they allow a website to recognise a user's device.

There are two types of cookies. One type of cookie stores a file on your device for an extended period of time and is used, for example, for functions that describe what information has been added since you last visited our website.

A second type of cookie is a so-called "session cookie". A session cookie is temporarily stored on your computer while you are visiting our website.

Session cookies are not stored on your computer for a longer period of time but are deleted immediately when you close your internet browser. You can find more information about cookies at www.allaboutcookies.org.

What do we use cookies for?

We use cookies to improve the functionality of our website. For example, cookies help authenticate the user, information can be stored in a cookie so that the user can enter and leave the website without having to enter the same information over and over again. Cookies are also used to help you store certain information on the website, such as favourite products, etc. They are also used to collect anonymous statistics about user behaviour so that we can make better use of the website.

Cookies used on our website

We have divided our cookies and third-party cookies into five categories:

• ● Technically Necessary Cookies
  These cookies are necessary for good website functionality and cannot be turned off in our systems. They are usually only set based on your behaviour in relation to selected features, such as choosing your privacy settings, logging in or filling in forms. You can set your browser to block these cookies or to alert you to them. However, this will cause some parts of the website to stop working. These cookies do not store any personal data.

• ● Performance cookies
  Performance cookies allow us to count visits and entry pages, which is an important source of information for improving our website. They help us to know which pages are most and least popular and to see how visitors move around the site. All the information these cookies collect is aggregated and is anonymous. If you do not agree to these cookies, we will not know when you have visited our website and will not be able to monitor the performance of our website.

• ● Functional cookies
  Functional cookies enable the website to offer improved functionality and personalization. They may be set by us or by third parties whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not work properly. Third party service providers may process your information, including personal data, when these cookies are enabled.

• ● Marketing cookies
  Targeted cookies may be set through our website by our advertising partners. They may be used by these companies to profile your interests and show you relevant advertising on other websites. They are based on the unique identification of your browser type and the type of internet device you are using. If you do not allow these cookies, you will receive less targeted advertising.

Google Analytics

We use Google Analytics, a service provided by Google LLC. Google Analytics places the following Cookies (_ga_7WY9H0FV86, _ga). This means that the data collected can in principle be transmitted to a Google server in the USA, whereby the IP addresses are anonymized by means of IP anonymization so that an allocation is not possible. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You can object to the collection and processing of this data by Google Analytics by setting an opt-out cookie that prevents the future collection of your data when you visit this website: http://tools.google.com/dlpage/gaoptout?hl=en. The legal basis for the use of Google Analytics is based on your consent.

Google Remarketing (Google Ads)

As a further tracking technology, we have integrated Google Remarketing services on our website. Google Remarketing is a function of Google Ads that enables a company to display advertisements to Internet users who have previously visited our website. The integration of Google Remarketing thus allows us to create user-related advertising and consequently to display interest-relevant advertisements to the Internet user.

The purpose of Google Remarketing is to display interest-relevant advertising. Google Remarketing enables us to display advertisements via the Google advertising network or to have them displayed on other Internet pages that are tailored to the individual needs and interests.

You have the option to object to interest-based advertising by Google through following this link www.google.com/settings/ads. Further you can object to behavioural advertising at the following websites: Your Online Choices,Digital Advertising Alliance of Canada, Network Advertising Initiative or AdChoices.

Duration and quantity

We only set the duration for our own cookies; third party cookies are set by the third-party providers. Please visit the websites of the external providers and read their cookie policies to find out more.

How can I manage cookies?

• Browser control
  Most browsers allow you to control cookies through the cookie settings, which can be customised for giving your consent to the use of cookies. In addition, most browsers will enable you to review and delete cookies. To do so, please refer to the documentation provided by your browser manufacturer by following the for you relevant link Google Chrome, Mozilla Firefox, Microsoft Edge, Opera, Safari.

• Pop-Up Consent Tool
  We offer a cookie preference pop-up when you first visit our website. This pop-up is a consent tool and allows you to specify your preference about cookies. You can accept or reject them or access this Cookie Policy before giving your consent to cookies or rejecting them. This permits you to make an informed decision about the cookies we use. You are free to accept or reject cookies, but note that after rejecting them, browsing our website might be less user-friendly and the relevant content might be affected.
  
  You may, regardless of your original choice, from time to time withdraw your consent or adjust your settings using the Browser control settings, clearing your cookie folder or by changing your preferences in our Pop-Up Consent Tool.

• Links to other websites
  Please note that when you use a link from our website to a third-party website, such third-party websites may also set new cookies that are not subject to this policy. In such cases, we recommend that you refer to the cookie policy on the relevant third-party website itself.

• Validity and questions
  This Cookie Policy was last updated on Monday, 29 May 2023 and is the current and valid version. However, we want to point out that from time to time due to actual or legal changes a revision to this policy may be necessary. For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us using our Contact Form, call + 44 (0)203 105 4566 or email [email protected].